18 Oct Tesla’s seven-day return policy has been quietly withdrawn
Tesla has reportedly scrapped a bold return policy in which new buyers of its electric vehicles could return them for full refund within seven days. The storey, published by Electrek on Friday, marks the end of one of CEO Elon Musk’s flashier marketing strategies.
Musk has used the seven-day return policy as a way to boast about Tesla’s high customer satisfaction rates, with the company so confident new buyers would be happy with their purchase that they wouldn’t take Tesla up on its bold offer, which is practically unheard of in the standard automobile industry. The policy also bolstered the idea that Tesla cars are like consumer electronics products — you could order and customize them online and have them delivered to your door, like an Amazon package, and then return it if you were unsatisfied.
Tesla did not respond immediately to a request for comments. Earlier this month, Electrek announced that Tesla had disbanded its public relations department, making it more difficult for the press to inquire since there is no longer a dedicated individual filing those requests. – Adapted from the Verge