18 Sep Some McDonald’s are running out of the new “Travis Scott Meal”
The Travis Scott meal was such a hit that McDonald’s went out of business.
McDonald’s introduced a limited-time lunch earlier this month focused on the preferred order of the rapper ‘s youth. The first actor to get his name on McDonald’s menu since “McJordan” by Michael Jordan almost 30 years ago is Scott, a Grammy Award-nominee.
“McDonald’s USA said in a tweet,” Some of our restaurants have briefly sold off some of the ingredients in the meal. “We are working closely with our manufacturers, dealers and franchisors to resupply restaurants that have been hit as soon as possible.”
The sudden rush on Travis Scott meals, including cheese, bacon and lettuce Quarter Pound burgers, a Sprite, a side of fries and BBQ dipping sauce, has squeezed the availability of main ingredients such as Quarter Pounder beef, bacon, slivered onions and shredded lettuce, McDonald’s acknowledged in a Tuesday night system-wide post.
Demand was particularly strong in the areas of Houston — Scott’s birthplace — and Los Angeles, a representative for the company said. McDonald’s provides employees with further instructions on the terms of the promotion, which only runs until October 4 and becomes an app-only policy on September 22, as stated in the letter. And it needs to make sure that when clients mention stuff that will only make sense to Scott supporters, team members know what it means.
“The line,’ Tell Cactus Jack sent you,’ contains numerous Travis Scott Meal publicity materials, prompting some customers to say,’ Cactus Jack sent me,’ or other social media-inspired variants including:’ It’s light, sickomode,” The fornite guy burger,’ or ‘You know why I’m here’ (while playing Travis Scott music),'” reads the letter received by CNN on Tuesday.
Cactus Jack is the record label for Scott’s. One of his tag lines is “It’s Lit” and the name of one of his songs is “Sicko Mode.” Scott conducted the famous online video game Fortnite digitally within. “To reduce confusion, please make crew aware of these monikers or alternate ordering methods,” the letter notes. – Adapted from CNN Business