13 Oct McDonald’s deny claims that Travis Scott and J Balvin collabs were covered by racial discrimination lawsuits
McDonald’s denies the Vice Media report that claims that its recent collaborations with Travis Scott and J Balvin have been launched as a cover-up to racial discrimination lawsuits filed earlier this year 2020.
Historians Chin Jou and Marcia Chatelain, who also serves as Professor of American Studies at the University of Sydney and Professor of African American Studies at Georgetown University, have closely followed the “complicated relationship” of the fast-food chain with race in America and, in the Vice Report, indicated that the corporation should announce the partnerships as “an effort to try and shorn the collaborations”
McDonald’s replied in a statement, “Any assertion that McDonald’s collaboration with Travis Scott was launched in response to recent litigation is completely false. We’ve partnered up with Travis — and our newest celebrity associate, J Balvin — because of their passion for the McDonald’s name, their widespread popularity and their enthusiastic fanbase among our millennial customers and our crew. “He added,” In terms of lawsuits, these accusations fly in the face of everything we stand for as a company and as an associate to families and small business owners around the globe. Not only do we categorically deny the allegations, but we are confident that the facts will show how committed we are to the diversity and equal opportunity of the McDonald’s System, including across our franchisees, suppliers and employees.”
The Vice report follows a pair of lawsuits, both centered on racial discrimination, that were filed this 2020. The first suit was filed by Vicki Guster-Hines and Domineca Neal, two former Black senior vice-presidents who alleged that McDonald’s had “clearly purged” his Black seniors and created this “hostile and oppressive work atmosphere” for Black executives and franchise owners. It further notes that the number of Black employees in more senior positions lowered from 42 in 2014 to only seven in 2019, and that Guster-Hines and Neal were demoted from their executive positions in 2018 allegedly due to their race.
The second lawsuit was filed by a total of 52 Black franchise owners asserting that McDonald’s put them through decades of “systematic and covert racial discrimination.” The fast-food company supposedly coerced them into opening restaurants in low-income, high-crime locations where “sales were lower than the nationwide average, operating costs were higher, and employee turnover was rampant.” Black franchise owners were also reportedly provided with less financial support and crueler internal reviews as compared to white franchisees. – Adapted from Hypebeast